30 Days of Beauty

The second portrait of our and Carole B Eves Photography 30 Days Of Beauty Campaign is of Madison Fruitman. Madison is a client of Fiorio Cumberland, our flagship location in the heart of Yorkville. Madison’s favourite part of the Fiorio experience is the head massage during the shampoo and conditioning wash. [Hair styled by Phillipe Fiorio and Emily Urquhart Makeup by Ayesha Butt, Euphoria ]

30 Days Of Beauty

“I always look forward to an appointment at Fiorio at the Beach. The salon has a soothing, spa-like atmosphere and I’m always greeted with warm, friendly smiles.  The services and treatments are provided with competent professionalism, excellent consulting skills and best in class techniques.  I leave the salon feeling relaxed and refreshed, pampered and cared for – and looking forward to my next appointment.” — Jackie Gray, Fiorio at the Beaches Client. To hear more stories like Jackies follow us along here 

Enrol January 4th

The Fiorio Beauty Academy now offers three enrolment dates for the beginner hairstylist program, making it more convenient and allowing you to start your career sooner. Book a tour or call us at 416.968. 1574 today and learn more about the Fiorio experience.

30 Days of Beauty

Our clients are at the heart of everything we do. Seeing the happiness and confidence that we can inspire in an individual is the most rewarding part of our job. Partnered with Carole B. Eves Photography we are on a mission to give thirty women a beauty experience of a lifetime. Throughout the Month of September clients of Fiorio will have the opportunity to enter and participate in this wonderful campaign. These lucky ladies will receive a full makeover from our talented hair and makeup team and then receive a forty five minute luxury photoshoot with Carole. full story

The Worlds Highest Altitude Haircut

FIORIO founder & REVLON Professionals International Artist & Spokesperson Maurice Fiorio, officially set the Guinness World Record for Highest Altitude Haircut on January 17th 2015.

Read the Full Article Here



The Fiorio Beauty Academy is a learning institution, as well as a working salon. We have created an environment that allows the students to gain the talent, confidence, and knowledge they need to supply the current trends and looks of today’s demanding styles. 

Enroll Now For September 2015


The Bellissima Collection

Our very own, Maurice Fiorio, was the featured guest artist on this new Revlon Professional collection. There is a likeliness about the Bellissima Collection Maruice Fiorio’s view on a woman’s true beauty. Natural, free and luxurious hair is what the Fiorio brand is built on and this is clearly visible in the Bellissima lineRead More


Refer three, get one free.

Do you refer your stylist or colourist to your family and friends? With three referrals, we will offer you a complimentary service to express our appreciation. Learn More

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We invite you to explore the Fiorio experience in one of our multiple locations throughout Canada. Book Your Appointment

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Enjoy the Fiorio experience in one of our boutique Spa’s throughout Toronto. Your urban destination for stress relief and relaxation. Book Your Appointment

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Our goal in creating The Fiorio Hair Care Collection is to create products that make hair look luxurious, shiny, and healthy.

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Our Story

Maurice Fiorio, the man behind the name brand associated with high fashion and high quality began his career in France since 1963. Encouraged by his mother, he began to cut hair at age fourteen, and completed his apprenticeship in a small town in France.

In 1971 he came to Canada in search of a place where his burgeoning career as a stylist could flourish, and Toronto became his home. After only a few days here he was hired at a small salon downtown, where he worked as a stylist for five years.

In 1976 Mr Fiorio went out on his own and opened the first FIORIO salon at Yonge and St Clair. He saw an opportunity to offer clients a better salon experience. His greater understanding of fashion, beauty and business gave him an edge over the existing competition.

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