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With over fourty-four
years of experience and
expertise, Maurice
Fiorio has earned his
prestige as a
significant figure in
the international hair
industry. Inspired by
both the business and
creative aspects of
styling hair, he has
built his salon empire
one hair cut at a time.
Born in Italy and raised
in France in a family of
seven children, Maurice
started cutting hair in
the family home at age
fourteen before landing
a job in a small town in
rural France. He moved
to Canada in 1970, and
after only three days
was hired at Ivan's, a
small salon at Yonge and
Bloor in Toronto. It
took Maurice only six
short years to open his
first salon at Yonge and
St. Clair in 1976.
Maurice broke new ground
when he cut hair from
the inside out using
texturizing shears. He
dubbed this technique "texturizing",
which has since been
synonymous with his
signature sexy cuts that
flatter the individual
with shape and movement.
Working tireless nights
and weekends on shows,
photographing editorial
shoots, and working in
the salon, Maurice has
become known for his
exceptionally high level
of design. His passion
is evident in every cut.
All the hard work has
led to the successful
expansion of Fiorio Hair
Design to ten salons,
seven spas, and one
academy throughout
Canada.
As the official
spokesperson for Revlon
Professional Products,
Maurice shares his
experience and knowledge
of the industry at
demonstrations,
lectures, and shows
around the world. His
work can be regularly
seen on CityTV's
CityLine and other
various outlets. Maurice
extends his heartfelt
interest in educating
new talent by teaching
aspiring new stylists at
his highly acclaimed
Fiorio Beauty Academy.
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Maurice Fiorio
has been
retailing his
own hair care
product line for
over 15 years.
Working side by
side with a
chemist, he
spent two years
developing each
formulation to
complete his
Fiorio Hair Care
Collection. The
idea behind the
line is
simplicity. With
a total of
twelve products
in the
collection, each
product
compliments the
other.
View the Fiorio
Hair Care
Collection |
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